CraftBuildStrategyResearch
Walk into the coffee shop. The card is already there.
Hopscotch — iOS, watchOS, Apple Wallet
Read case study→
Product Designer · Builder · Researcher
Generalist isn't a compromise. It's a strategy.
Industrial design, software development, behavioral research, and business strategy aren't separate tracks — they're lenses. Used together, they find things single-discipline thinking misses.
Scroll
Not a common thread.
Meaningful overlap.
LEADERSHIP
STRATEGY
RESEARCH
CRAFT
BUILD
Selected Work
Design problems don't fit in one discipline. Neither do I.
Featured Projects
Founded Companies
0 → 1
Masters Research
M.ID — Georgia Tech
These projects span every design discipline I studied at Georgia Tech — from ergonomic hardware to service blueprints to packaging systems — formally trained in each.
About
A series of deliberate pivots, each one adding a new lens.
13+
years
Early Career
- Apple — Finance & Project Management
- iCracked (YC) — VP of Customer Experience
- Built financial models, led cross-functional teams
The Pivot
- Self-taught designer — founded Sibi
- Impekable — UI/UX Designer
- Large-scale UX research study for women's clinic
- Discovered design was the craft, business was the lens
The Deep Dive
- Georgia Tech — M.S. Industrial Design + MBA
- Co-founded fobbr — wearable access, Create-X
- Co-founded Thread — raised $505K
- Convergence Innovation Competition winner
- Multiple Georgia Tech awards
- Now: AI as a force multiplier — 3 apps in 30 days
The common thread across every ring: a love for delivering value-adding products. Whether it's a financial model at Apple, a wearable at Georgia Tech, or three AI-shipped apps in a month — the craft changes, but the intent doesn't.
How I Use AI
I don't use AI to generate mockups. I use it to ship products. I define the product vision, design the UX, make architectural decisions, and orchestrate a team of AI agents — each specialized for different tasks — to execute at speed while I focus on craft and judgment.
Every design rationale was written by me. Every architectural decision was mine. The AI is the multiplier, not the mind.
About
A series of deliberate pivots, each one adding a new lens.
13+
years
Early Career
- Apple — Finance & Project Management
- iCracked (YC) — VP of Customer Experience
- Built financial models, led cross-functional teams
The Pivot
- Self-taught designer — founded Sibi
- Impekable — UI/UX Designer
- Large-scale UX research study for women's clinic
- Discovered design was the craft, business was the lens
The Deep Dive
- Georgia Tech — M.S. Industrial Design + MBA
- Co-founded fobbr — wearable access, Create-X
- Co-founded Thread — raised $505K
- Convergence Innovation Competition winner
- Multiple Georgia Tech awards
- Now: AI as a force multiplier — 3 apps in 30 days
The common thread across every ring: a love for delivering value-adding products . Whether it's a financial model at Apple, a wearable at Georgia Tech, or three AI-shipped apps in a month — the craft changes, but the intent doesn't.
How I Use AI
I don't use AI to generate mockups. I use it to ship products. I define the product vision, design the UX, make architectural decisions, and orchestrate a team of AI agents — each specialized for different tasks — to execute at speed while I focus on craft and judgment.
Every design rationale was written by me. Every architectural decision was mine. The AI is the multiplier, not the mind.
Get in Touch
Let's build something.
I'm looking for my next role in product design, product management, or consulting. Open to conversations about how I can add value to your team.
© 2026 Rob Stout
Built with Next.js, Tailwind, and Framer Motion