The Matterhome app flow: scan space → set preferences → AI generates furnished AR views → purchase. Key screens shown in sequence. Alongside: the service blueprint showing the homeowner journey from awareness through ongoing use.
Matterhome
Matterport's technology was built for commercial real estate. I designed the service model for the person renting an apartment.
3
Personas developed
Matterport
Sponsor
AR
AI-generated furnished views
Blueprint
Full journey mapped
Matterport's 3D scanning technology was state-of-the-art for commercial real estate and completely inaccessible to homeowners. The hardware, software, and workflow were all designed for professionals. The service design problem: what does consumerization actually require — not just a simpler UI, but a different business model, onboarding, and mental model of what 3D scanning is for.
My Role
Solo service designer. Research, persona development, journey mapping, app flow design, design system, brand identity. Sponsored project: Matterport.
Where judgment was required
The moments that shaped the product.
Three persona cards side by side. Each card: name, context, goal, and mental model of 3D scanning ('Evidence,' 'Presentation,' 'Protection'). Below: a matrix showing how the service design addresses each mental model without requiring explicit persona selection.
Three personas, one service: different mental models of what 3D scanning means
The three personas — a renter managing maintenance requests, a first-time buyer staging a property, a landlord documenting unit condition — each have a completely different answer to 'what is 3D scanning for?' The renter uses it as evidence. The buyer uses it as presentation. The landlord uses it as protection. The service design had to support all three mental models from a single product — which meant the onboarding path, the primary flows, and the storage model all had to be persona-aware without requiring users to identify themselves as a category.
A four-step flow diagram. Step 1: Scan (phone camera, Matterport SDK). Step 2: Preferences (style, budget, constraints). Step 3: AI furnish (AR view with suggested furniture). Step 4: Purchase (direct from the AR view). Each step shown as a screen mockup with the core action annotated.
App flow: scan → preference → AI furnish → purchase
The core Matterhome flow converts a professional documentation tool into a consumer home-planning tool — not by simplifying the technology, but by building a new purpose layer above it that a homeowner already wants. Scan the space. Set style preferences. The AI generates furnished AR views. Purchase items directly from the view. This flow makes 3D scanning immediately useful to someone who has never thought about 3D scanning.
A service blueprint showing front-stage interactions (app screens), back-stage processes (Matterport SDK, AI furnishing engine, commerce integration), and supporting systems (subscription billing, AR rendering). The blueprint makes the business model dependencies visible as service design decisions.
Consumerization is a business model problem, not a UI problem
Simplifying Matterport's professional interface for homeowners would not have produced Matterhome. The professional product charges per scan and targets enterprise real estate. Matterhome required a different revenue model (subscription or affiliate commerce), a different acquisition path (consumer app stores rather than enterprise sales), and a different value proposition (home planning, not documentation). Each of those was a service design decision, not a UI design decision. The journey map and service blueprint made those dependencies visible before any screens were designed.
Process
Service safaris through the homeowner experience. Three personas developed.
Consumerization is a business model problem, not a UI simplification.
App flow: scan → prefer → AI furnish → purchase. Design system + brand.
Full service blueprint mapping front and back stage processes.
What Shipped
3
Personas
4
App flow stages
1
Service blueprint
A complete service design for Matterhome — Matterport's 3D scanning technology consumerized for homeowners. Three personas, full journey maps, a four-stage app flow (scan → preference → AI furnish → purchase), service blueprint, design system, and brand identity. Matterport-sponsored project.
- Three personas developed: renter, first-time buyer, landlord — each with a distinct mental model
- Four-stage app flow: scan space → set preferences → AI generates AR furnishing → purchase
- Service blueprint mapping front-stage and back-stage processes across the full homeowner journey
- Design system and brand identity: 'Move Freely. Build Easily. Live Happily.'
What I Learned
Consumerization required not just a simpler UI — it required figuring out what 3D scanning means to someone who has never thought about 3D scanning, which is a completely different design problem from making the professional tool easier to use. The three personas each had a different answer. The service design had to support all three without requiring users to self-identify. That constraint — design for multiple mental models without forcing categorization — is a service design problem, not a UX problem. The service blueprint was the tool that made it solvable: by mapping front and back stage together, the business model dependencies became visible as design constraints, not as implementation details to hand off later.
What this demonstrates
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